When I was a child, my mother always told me that I could be anything that I wanted to be. Of course, I wanted to be a princess, however as I learned a thing or two about the world and the job market, I realised that this was a LIE. Most people think they can

Candidates ,specifically Account/Project Managers frequently approach me saying they want to move client side and vice-versa. Although the cultural differences of these diverse workplaces need to be acknowledged, the ultimate goal is to establish yourself in a role that is rewarding, relevant and will ultimately make you happy. Marketing is just marketing, isn’t it? Agency or client’s